Modern Perms & Beach Wave Curls in Laguna Beach
Luxury Texture Services
THE TECHNOLOGY BEHIND THE SERVICE
THE BRITISH HAIR COMPANY DIFFERENCE
THE BRITISH HAIR COMPANY DIFFERENCE
Our texture services are built around the professional Joico ISO Perm System — one of the industry’s most respected modern perm technologies.
Unlike traditional harsh waving systems, ISO uses patented Isoamine™ technology designed to restructure the hair more gently while minimizing aggressive cuticle swelling. The system is specifically k
Our texture services are built around the professional Joico ISO Perm System — one of the industry’s most respected modern perm technologies.
Unlike traditional harsh waving systems, ISO uses patented Isoamine™ technology designed to restructure the hair more gently while minimizing aggressive cuticle swelling. The system is specifically known for creating healthier-looking, softer-feeling texture with impressive condition and shine.
This allows us to create:
- Soft beach waves
- Loose modern bends
- Defined curls
- Volume enhancement
- Root movement
- Fashion texture
- Long-hair wave patterns
- Modern men’s texture services
…all while prioritizing the integrity and feel of the hair
THE BRITISH HAIR COMPANY DIFFERENCE
THE BRITISH HAIR COMPANY DIFFERENCE
THE BRITISH HAIR COMPANY DIFFERENCE
Texture is not just about the perm solution.
The artistry is in:
- Rod placement
- Haircut structure
- Sectioning patterns
- Curl direction
- Tension control
- Face-framing movement
- Diffusion and finish work
Donna’s technique — heavily influenced by the iconic New York “American Curl” philosophy — focuses on creating movement that looks natural, moder
Texture is not just about the perm solution.
The artistry is in:
- Rod placement
- Haircut structure
- Sectioning patterns
- Curl direction
- Tension control
- Face-framing movement
- Diffusion and finish work
Donna’s technique — heavily influenced by the iconic New York “American Curl” philosophy — focuses on creating movement that looks natural, modern, and intentionally imperfect in all the right ways.
This is bespoke texture work.
Every service is customized.
No two curl patterns are identical.
THE AVEDA AFTERCARE EXPERIENCE
THE BRITISH HAIR COMPANY DIFFERENCE
THE AVEDA AFTERCARE EXPERIENCE
To maintain and enhance the longevity of the curl pattern, we pair every texture service with the Aveda Be Curly Advanced™ range for at-home care.
The Be Curly Advanced™ collection was specifically developed for curls, coils, and waves, with a focus on:
- Frizz reduction
- Hydration
- Curl definition
- Strengthening
- Humidity defense
- Shine and softness
Th
To maintain and enhance the longevity of the curl pattern, we pair every texture service with the Aveda Be Curly Advanced™ range for at-home care.
The Be Curly Advanced™ collection was specifically developed for curls, coils, and waves, with a focus on:
- Frizz reduction
- Hydration
- Curl definition
- Strengthening
- Humidity defense
- Shine and softness
The line features:
- Sulfate-free cleansing
- Silicone-free formulas
- Vegan curl-strengthening peptides
- Moisture-focused botanical ingredients
Recommended home-care pairings may include:
- Be Curly Advanced™ Shampoo
- Be Curly Advanced™ Conditioner
- Curl Perfecting Primer
- Curl Enhancer Cream
- Coil Definer Gel
This allows guests to recreate salon-quality texture at home while protecting the longevity and integrity of the service