Modern Relaxers & Smoothing Services in Laguna Beach
Relaxers and Smoothers Reimagined
At The British Hair Company, we’re introducing a modern approach to Relaxers and smoothing services — combining Donna’s years of professional experience with advanced conditioning technology and a luxury Aveda-inspired aftercare journey.
This is not the harsh, overly processed “old school” relaxer experience people remember from decades past. Today’s professional smoothing services are about controlled texture refinement, softness, shine, humidity management, and healthier-looking results tailored to the individual client.
Our foundation service is built around Matrix Opti.Smooth, a professional conditioning smoothing system formulated with Pro-Keratin technology designed to help reinforce the hair fiber and provide enhanced conditioning throughout the service. Matrix describes the system as helping reduce breakage while delivering smoother, shinier, more manageable hair.
What makes our version different is the way we pair this professional in-salon technology with the plant-powered hydration philosophy of Aveda Nutriplenish™ for at-home maintenance and long-term hair care
The Service Philosophy
Smooth Hair Without Sacrificing Softness
The goal is not “flat” hair
- softer texture
- easier styling
- humidity resistance
- reduced frizz
- controlled volume
- improved manageability
- smoother blowouts
- healthier-looking shine
For some guests, this may mean sleek and polished.
For others, it may simply mean loosening overly strong texture to make daily styling dramatically easier.
Every service is customized based on:
- current hair condition
- density and texture
- previous chemical history
- desired finish
- lifestyle and maintenance goals
Our experience with smoothing and texture services allows us to approach Relaxers as a bespoke salon service — not a “one size fits all” chemical process.
The British Hair Company Difference
Most relaxer services traditionally focus only on the chemical result.
Our approach focuses equally on
- hair condition
- hydration
- elasticity
- long-term maintenance
- luxury homecare
- preserving softness and movement
That’s where Aveda comes in.
We are pairing the service with the Aveda Nurtriplenish Range — a moisture-focused range powered by ingredients such as pomegranate oil, coconut oil, and mango butter designed to replenish hydration and improve softness and manageability.
The Nutriplenish™ philosophy fits perfectly with modern texture services because relaxed and smoothed hair requires:
- consistent moisture
- gentle cleansing
- heat protection
- hydration retention
- softness maintenance
Recommended homecare pairings may include:
- Nutriplenish™ Shampoo
- Nutriplenish™ Conditioner
- Nutriplenish™ Leave-In Conditioner
- Nutriplenish™ Multi-Use Hair Oil
- Professional hydration treatments in salon
Aveda’s leave-in products also provide thermal protection and lightweight hydration support — ideal for guests who heat-style their hair regularly after smoothing service
This service may be ideal for guests who
- struggle with frizz and humidity
- want easier styling at home
- spend excessive time blow drying
- desire smoother texture without daily flat ironing
- want controlled volume rather than “big” texture
- are transitioning from older relaxer systems
- want a more polished, glossy finish
- love sleek blowouts
- live an active coastal lifestyle where humidity affects styling longevity
Particularly in coastal environments like Laguna Beach, smoothing services can dramatically improve day-to-day manageability.